(Read this before anything else)

Welcome from Jake

Hi, I’m Jake — founder of Cycl Sales.

As our company grows, I can’t work one-on-one with every new hire, contractor, or collaborator the way I used to. That means I don’t get to pass on the vision, mindset, and expectations the way I want to. And truthfully, those are the things that matter most.

This doc is my solution to that. It’s not a rulebook. It’s not a corporate handbook. It’s a brain dump — the real talk on what makes someone thrive here versus burn out, miss the mark, or stay average. If you absorb this fully, you’ll be 10x more prepared to do great work here.

So take this seriously. Read it carefully. Reread it if needed. This isn’t HR fluff. It’s how we win.

Let’s build, Jake

🚨 This Is NOT a Rulebook

Nothing here is rigid. Nothing is sacred. Cycl Sales moves fast, and things change every day. The goal here is to give you the mental models and operating principles to make great decisions without handholding.

So don’t take this literally — but do take it seriously.

“Read everything here with a grain of salt and a bias toward action.”

We don’t do permission-based culture. You are expected to think, act, speak up, and execute like this company depends on you — because it does.

🎯 What Cycl Sales Actually Is

On paper, Cycl Sales is a whitelabel CRM platform built on GoHighLevel. We build tools, templates, and automations for real estate investors, agents, business buyers, coaches, and founders. But that’s just the surface.

What we actually are is a Growth Partner for entrepreneurs.

We help people centralize their operations, automate what slows them down, and scale smarter — using the best mix of tools, systems, and creative problem solving. We help them do more with less. And we help them win back their time.

This isn’t about just selling software. We’re solving pain — with clarity, speed, and craftsmanship.

🧠 What Kind of People Succeed Here

You don’t succeed at Cycl Sales by showing up and doing what you’re told.

You succeed here by:

• Thinking like a business owner — even if you’re an employee.
• Taking radical ownership — even if something wasn’t “your fault.”
• Moving fast — not recklessly, but decisively.
• Caring about the why, not just the what.
• Caring about the outcome, not just the task.

This place is not for:

• Clock punchers
• Excuse makers
• Passive communicators
• “But I followed the instructions” energy

You don’t have to be perfect — you just have to care, own it, and learn fast.

If you love solving problems, taking pride in your work, building cool stuff, and helping clients win, you’re going to love it here.

🧬 The Cycl Sales Operating Model

Here’s what we really do under the hood:

• We simplify complex businesses.
• We give clarity where there’s chaos.
• We automate where most people are wasting hours.
• We integrate brand, tech, content, CRM, and service into one lean machine.

That means we’re not a traditional SaaS. We’re not an agency. We’re not just an automation service.

We’re a hybrid company.

• Part coaching.
• Part tech.
• Part creative agency.
• Part operations consultant.

This hybrid model gives us huge flexibility — and huge responsibility. Because no one hires Cycl Sales unless they’re looking to transform something. Our job is to guide them through that.

🔑 Our 5 Core Values (Explained Deeply)

1. Unimpeachable Character

Do the right thing, especially when it’s hard or no one’s watching.

• We own our work. We don’t lie. We don’t cut corners.
• We admit when we’ve messed up — and then fix it fast.
• We don’t ghost, dodge, or blame.

You will never be punished here for owning a mistake. But you will lose trust by hiding it.

2. Sincere Candor

We give feedback like we want to receive it: clear, kind, and direct.

• You are expected to say when something is off.
• You are encouraged to challenge ideas if there’s a better way.
• We don’t do passive-aggressive. We don’t do politics. We speak up.

Candor is not conflict. It’s clarity. And clarity is kind.

3. Competitive Greatness

We pursue excellence — because our clients deserve it, and we take pride in it.

• We push ourselves to improve weekly.
• We sweat the small stuff when it matters.
• We don’t chase perfection, but we don’t mail it in either.

We are competing with agencies, platforms, consultants, and AI. If we want to stay valuable, we have to be great — not just good.

4. Client Experience is King

Everything we do should make our clients’ lives easier, not harder.

• We answer quickly. We deliver clean work. We remove friction.
• We anticipate problems and solve them before they happen.
• We build things they’re proud to show off.

Clients don’t care how “hard” it was. They care if it works — and if they feel taken care of.

5. Creative Innovation

When others copy and repeat, we invent.

• We use creativity to solve problems — not just throw money or time at them.
• We build systems once and reuse them forever.
• We test ideas and improve fast.

Innovation doesn’t always mean new tools — it often means new ways of thinking.

🧭 How to Think, Communicate, and Execute at Cycl Sales

We don’t just do work. We build outcomes. Here’s how we think:

1. Outcomes Over Tasks

We don’t hire people to check boxes. We hire people to solve problems.

• When you’re assigned a task, ask: “What’s the real goal here?”
• Don’t just send a deliverable. Ask if it’s going to work.
• If you’re stuck, escalate early. Don’t wait until it’s urgent.

2. Fast > Perfect

Speed matters. Iteration wins. Done is often better than perfect.

• Build V1. Ship it. Get feedback. Improve.
• Don’t wait for 10/10 — get to 7 fast, then refine.
• Ask: What’s the fastest path to a testable version of this?

3. Push Back with Solutions

If something doesn’t make sense — say it. But bring a solution.

• “This isn’t clear” → good. “Here’s how I’d improve it” → better.
• It’s not complaining if you’re proposing a fix.

4. Client Mindset